Social Data Analytics Tool: Design, Development, and Demonstrative Case Studies

This paper presents the design, development and demonstrative case studies of the Social Data Analytics Tool, SODATO. Adopting Action Design Framework [1], the objective of SODATO [2] is to collect, store, analyze, and report big social data emanating from the social media engagement of and social media conversations about organizations. We report and discuss results from two demonstrative case studies that were conducted using SODATO and conclude with implications and future work.