Cloud-based mobile commerce for grocery purchasing in developing countries

The increased prevalence of mobile devices in developing countries, for example in Brazil, Russia, India, and China (BRIC countries), provides a significant opportunity to transform the grocery purchasing experience. In these countries, the grocery buying experience has been a routine chore in which the customer often interacts with a familiar local grocer. The goal of this paper is to propose using feature phones and smartphones for grocery purchasing from small-sized to medium-sized grocers in developing countries. The platform will use a cognitive module to process incomplete or partial shopping lists to provide an assisted shopping experience. The paper proposes using cloud capabilities to deliver such a cost-effective mobile commerce experience for grocery shopping.