A technology management model for entrepreneurial business ventures

Managing Technology effectively and competitively in a fast-moving globalised world has become an increasingly challenging endeavour. Design, Information and Action (DIA) as defined by the authors have been found to be key aspects which significantly influence the degree of innovation, competitiveness and business leadership achievable. A technology management model was developed on the basis of these three key aspects which are further cascaded in five levels of business-space derived-dimensions in a systems hierarchy to enable non-traditional managers (Entrepreneurs) to run their organisations. The understanding and judicious application of inter-relationships of these dimensions have been found to be critical to improved effectiveness in technology leadership and competitiveness. The paper elucidates the details of the management model and describes the initial research conducted especially on the DIA entrepreneurial space as well as on the applicability of the model in a global scenario indicating possible mapping dimensions to selected companies in diverse technologies in three countries. The integrated outcome of the study is a management model that consists of critical management literacies which are essential for every Entrepreneurial Business Venture. The importance of the unique combination of the factors Design, Information and Action with regard to Entrepreneurship and the cascaded dimensions is shown in preliminary bibliometric data or literature searches that may eventually be useful in representative case studies which make use of the nine critical management literacies.