Research on B2C e-commerce website service quality evaluation based on analytic hierarchy process

Establish a B2C e-commerce website service quality evaluation system, and utilize Analytic Hierarchy Process to calculate the weight of each index. The results show that, “Customer property security protection” “To deal with problems effectively” “Accurate information” “Personal information protection” and “Speed of the logistics” are the top five factors impacting evaluation of customers on the website service quality. According to the results, put forward some instructive suggestions for website operators.