Development and develop strategy of Macau creative tourism souvenirs

With the progress of rising standard of people's leisure activity, tourism has become an important entertainment in people's spare time. Thus, purchasing tourist souvenirs is regarded as an integral part of sightseeing process. From the view of Macau tourism creative souvenirs market, this study aims to explore the characteristics of Macau creative tourism souvenir development and sales, summarize the current development and present situation of Macau tourism souvenir market and discuss its development situation. On the basis of this exploration, the study also investigates the possibility of developing a Macau themed tourism souvenir and put forward the development strategy for the optimization of Macau tourism market to make theoretical support and practical contributions.