Investors satisfaction with securities analysts' information service

From the perspective of securities analyst, an important information intermediary in stock market, this paper uses a questionnaire survey and the structure equation model and discussed public investor satisfaction to securities analysts' information service. The result of empirical research shows that: first, factor having the greatest positive effect on investor satisfaction is the analysts' service quality, followed by analyst image and investor expectation which have indirect positive effects on investor satisfaction by analysts' service quality; second, factor having the greatest positive effect on investor loyalty is investor satisfaction. These findings indicted that improvement of investors to improve the quality of service, could directly enhance investor satisfaction, thereby further reducing the complaint and promoting loyalty.