Report: ASQIC 800 call data master

The advanced services quick implementation capability (ASQIC) program provides for quick market tests of new AT&T service concepts. The Marketing Service Concepts group in AT&T Communications and Information Systems created the ASQIC program in 1985 to gain early customer feedback on sophisticated new service concepts. Service concepts that appear to be attractive to the marketplace but need further definition and evaluation are appropriate for an ASQIC trial. The concept must also be one that can be realized quickly.