Predicting Big Five Personality Traits of Microblog Users

Personality can be defined as a set of characteristics which makes a person unique. The study of personality is of central importance in psychology. Conventional personality assessment is performed by self-report inventory, which costs much manual efforts and cannot be done in real time. To solve these problems, this research aims to measure the Big-Five personality from the usages of Sina Microblog objectively. By conducting a user study with 444 users, this paper proposes multi-task regression and incremental regression algorithms to predict the Big-Five personality from online behaviors. The results indicate that personality can be predicted with a high accuracy through online Microblog usage.