A cooperation stimulating mechanism of commercial ad dissemination in vehicular ad hoc networks

This paper presents two game models based on stimulating mechanism that efficiently stimulate cooperation of the commercial ad dissemination system in vehicular ad hoc networks (VANETs). Firstly, two different coalitional tree game based on the contributions of all vehicles are proposed. Secondly, two corresponding stable payoff allocation mechanisms are provided. Finally, experiments results are illustrated to make a comparison of the values and two models' validity in stimulating cooperation for ad dissemination of our schemes.