Brainstorming: In search of an idea

This article advises leaders of prospective brainstorming sessions how to achieve the synergistic effects they seek. To prepare for the session requires that the leader use two easel pads, with two people as recorders, marking pens, and masking tape (to display the ideas generated). Once the session starts, the leader should be prepared to (1) restate ideas for the recorders, (2) ask for clarification, and (3) overcome the inevitable lull. After generating as many alternatives as possible, the group is asked to evaluate the ideas by ranking, debating, and discussing. Abuses, misuses, and limitations on brainstorming are offered.