Study Method of Enterprise Micro-blogging Followers' Community Based on Social Network Analysis - Take Spring Airlines as Example

Drawing upon social network analysis theory, we explored the study method of enterprise micro-blogging followers' community. We analyzed the community's whole structure through combining network density analysis and betweenness centralization of a graph analysis. In addition, point in degree and betweenness centrality were used to evaluate the followers' community from individual point of view. We took Spring Airline as an example to articulate how to put the study method into practice and put forward our research's practical significances.