The need for matching visualisation techniques to client understanding in the UK construction industry

An empirical study of the methods available for visualisation of proposed building structures was undertaken at the University of Salford. This formed the basis for a structured survey of 103 construction related professionals. Their views were obtained on the mediums currently being used in the construction industry, the effectiveness of these mediums to communicate information; and the applicability of visualisation techniques within their own organisation. The results highlight the need for further investigation and research into visualisation techniques, particularly in connection with the needs and understanding of construction industry clients. This corroborates the findings of the recent Latham Working Groups, who place great emphasis on the need for improved communication and image within the construction industry.