The “horizontalization” of the machine to machine (M2M) world and how to market it

Today, many small, medium and big companies develop “vertical” M2M applications on their own. This leads to redundant functionalities in each application and doesn't give the opportunity to open functions to a bigger market. A “horizontalization” of such applications and disposal in a “marketplace” will open new possibilities and markets even for small companies. This paper will highlight the M2M application/device world today and its challenges, the principles of “horizontalization” and its benefits and what Nokia Siemens Network (NSN) is doing in this area.