Dry hotel and Syariah Compliant practices: Concepts, challenges and reality in Malaysia

A large growing numbers of Muslim, the increasing intra-regional travelling patterns among the Middle Eastern travellers with high spending power and the current tourism trends slightly influenced the hotel companies in this region to capture the Muslim market in the industry. This positive development together with the increasing demand and greater concerned of Muslim travellers on matters related to Islamic hospitality services have led to the interest of hotel companies to turn into Dry and Syariah Compliant hotel practices and the concept starts spreading into the Muslim countries globally. This paper conceptually discusses the both concepts and how it implicates Malaysian hotel industry scenario.