Inline immediate feedback in Arabic web forms: An eye tracking study of transactional tasks

Inline validation in web forms is essential when the complexity of fields in a form increases the likelihood that users would enter invalid or incorrect data, or to confirm appropriate answers. However, little is known about how users examine inline validation and how effective it is in supporting interaction in web transactional tasks. This paper describes an eye tracking study of web form interaction in which immediate inline validation is examined by analyzing user behavior as well as eye gaze patterns on Arabic web form fields for password entry. Findings suggest that web users exhibit sufficient visual attention on inline feedback, however users tend to respond more when the feedback is related error handling or warnings than when the feedback is a confirmation message. We conclude with design implications for the design of web forms.