Designing Noticeable Bricklets by Tracking Users' Eye Movements

To be successful, websites must not only contain useful information, but provide that information in a quickly and easily accessible manner. One method of delivering this experience is to design websites that effectively guide users' attention to key information on the page. Grounded in the model of visual hierarchy, this study examines several attributes that can affect users' attention to key information. Using an eye tracking device, users' eye movements were recorded while completing tasks on web pages. The results provide partial support for the model of visual hierarchy and indicate that tracking users' eye movement is an effective method for informing design.