Information quality model for halal online business

Halal businesses - the business organizations that market and sell Halal services and products are also using internet technology to perform their business activities. In this paper, such organization is known as Halal online business. In online business environment, information posted on the internet is the critical success factor that needs to be ensured in terms of its reliability and accuracy. Many researchers have proven that the information quality of the website has strong impact on customer's satisfaction, customer's trust and also loyalty. Since Halal business is bonded to shari'ah's rules and regulations, the information quality of the Halal online business need to be evaluated. This paper will focus on (1) the general principles of Halal business and Halal online business; (2) the information quality models for online business and; (3) the proposed model for information quality of Halal online business. The model however is still at the conceptual stage whereby it needs to be validated through empirical study in the future.