Upgrading cultural infrastructures: Notes on the strategy concerning variable message signs on the European scene

This paper presents the general strategy concerning Variable Message Sign harmonization in Europe represented by the work of the Expert and Study Group 4-Mare Nostrum (ESG4) within the EasyWay program. Co-funded by the European Commission and participated by 22 European Member States, EasyWay focuses on ITS implementation integrating stakeholders from the public and private sector. The paper shows some empirical data to illustrate the slow but careful, integral approach followed by ESG4 in order to issue specific recommendations concerning Variable Message Signs design and use in Europe.