Exploring Culture Factors Affecting the Adoption of Mobile Payment

The mobile payment represents an extremely interesting paradox in the world of mobile telecommunications, still not showing success in China. It is showed that there is a certain link between the national culture and the use of mobile payment. But mobile payment studies related to national culture are limited. Our research specifically focuses on the effects of the national cultural on the acceptance of mobile payment. The study employs the Technology Acceptance Model (TAM) to explore factors affecting consumers' intentions. And for exploring the impact of culture on mobile payment acceptance, we adopt Hofstede's cultural dimensions as moderators to extend the TAM model. The scale questionnaire is designed for the improved model.