The effect of fear appeal on risky driving attitude and intention change: An experimental study

Risky driving is a worldwide issue. The purpose of current study was to explore the effect of fear appeal on the change of attitude and behavior intention to risky driving, such as speeding and failure to wear a seatbelt. A one-factor experiment with three treatments was designed to test the fear appeal's effect. Results showed that the accident (fear appeal) videos can help to change drivers' attitude to speeding and intention to wear seatbelt, respectively. Practical implications of the study were discussed.