Planning the pricing strategy for the mobile communication package based on companys' proper stage of business development

Our survey found: in current there are three types of the pricing strategy in mobile communication services: the cost-plus, the competitiveness -oriented and the consumer-oriented strategy. This paper derives that the pricing strategy as the mobile communication enterprises is selected by identifying the actual situation of itself and the proper stage of mobile business development, and comparing the net present value of costs and benefits. So the price can be more suitable for clients' real aspiration, and also can promote the achievement of the enterprises' long-term benefits.