Bidding strategies optimization for the online video ad spot market

Tidal TV is an online video advertising, optimization, and yield management solutions provider. Their current business strategy includes purchasing online video advertising inventory from content providers and delivering ads to their clients, using demographic targeting to maximize value. The problem is to develop, test, and simulate the best bidding strategies for both second price and first price auctions and then to identify the tradeoffs of using the optimized strategies over current existing strategies. Tidal TV will then incorporate learning from this exercise to further develop strategies to bid for online video ads.