Product Design for Low-Income Group Base on User-Centered Design

There're plenty of people belong to Low-income group all over the world. But only a few of designers concern about their demand. This paper is aimed at using the method and idea of “user-centered design (UCD)” to study on low-income group. The key of UCD is design for users' demand and benefit, according to this, this paper analyzed 5 helpful design characteristics of target user. Based on the theory, a case was studied on diet solution system for “Ant Family”, low-income youth in major cities of China. On the basis of above study, this paper gives advice that it needs more designers to create for low-income group, and is worth to pay more attention for the potential value.