Technological upgrading path for latecomer firms in global value chain: The case of YOUNGOR from China

The paper selected YOUNGOR Group as representation of latecomers in developing country to explore the technological upgrading path. By using case study methodology, the paper analyzed the relationships between technological innovation and enterprise upgrading among global apparel value chains which YOUNGOR embedded in,. The paper summed up YOUNGOR's technological upgrading path which is from OEM to ODM to OBM. At the same time, fostering technological innovation capability and improving the lag link of the value chain, take vertical integration and brand marketing strategies simultaneously are the key elements to implement the upgrading path successfully.