iSIM: A proposed methodology for industrial-oriented Service Innovation

This paper develops a reference framework called iSIM (industrial-oriented Service Innovation Methodology) for service innovation, which focuses on design and plan stage, with its purpose for fostering and developing new service industries. Our experiences on executing a four-year-long project, namely “Development of technology-enabled innovative service business models” sponsored by DOIT, MOEA, Taiwan is taken as the major input for building up the methodology. The framework-induction process follows Kettinger et al.'s stage-activity (S-A) approach. Eight stages and 20 corresponding activities are then identified. For detailed information, implications, as well as practical guideline about iSIM, they are all discussed in this paper.