Consumer behavior model and social welfare optimization

The aim of the work is to review and analyze the ideas and possibilities of modeling social welfare optimization based on the essential premises of neoclassical schools on consumer choice optimization. The work explains current and often controversial conceptions of basic postulates of economic welfare. It deals with the problems of defining the functions of social welfare, conceptions about the principles and problems of collective welfare decision-making. In the final part, evaluations and conclusions on the importance of contemporary conceptions about the analysis of economic equilibrium and welfare economics are given.