Benefits of e-CRM for financial services providers

Generally, Customer Relationship Management (CRM) is essential and vital function of customer oriented marketing. Its function includes gathering and accumulating customer -related information in order to provide effective services. E-CRM concerns all forms of managing relationships with customers making use of Information Technology (IT). Aim of e-CRM system is to improve customer service, develop a relationship and retain valuable customers. This paper describes benefits of e-CRM to customers and financial services providers.