Study on the optimization model of logistics industry alliance based of the game theory

Logistics industry dynamic alliance is the special products or services delivery process which a number of enterprises within the demand network system cooperate and collaborate under specific conditions and certain relationship. The reasonable profit distribution among the members of logistics dynamic alliance should be the foundation of successful steady collaboration network and it is essential to set up rational profit-sharing regulation among the members of logistics dynamic alliance. In this paper, according to Nash equilibrium theory, the optimum profit-sharing coefficient among the members of logistics industry dynamic alliance is derived under the cooperation and collaboration basis and reasonable quantitative strategy for profit distribution could be implemented.