Applying Fuzzy Approach on Choosing Between Growth and Return

This study applies fuzzy theory on decision making of choosing business growth and return. The sample frame for the study includes top 100 largest enterprises in Taiwan, and the investigation period is sampled from 1988 to 2007. The study shows that all the enterprises which have low return and low growth are dropped out of the list of 100 largest enterprises. There are 24 enterprises remain in the list of top 100 largest enterprises in Taiwan from first to the last during the last 20 years. These enterprises still grow in every stage; in the meantime, they keep middle growth and return continuously. That means running a business needs a steady, substantial growth; otherwise, the enterprise will lose the competition and development opportunity.