Application of Data Mining Technology in E-Commerce

The rapid development of the Internet has brought an opportunity for the development for enterprises. Web mining in the status of e-commerce Websites have became more and more important. In the e-commerce, the data mining is helpful of the discovery to trade development tendency, of the correct decision-making made by the enterprise. This article mainly summarizes the present electronic commerce's Web data mining method, and classifying to its objects, analyzing the network data mining's function, described the use of electronic commerce website in a number of web mining application, and offering the reference for the future electronic commerce practice, especially its software's development and the application.