Design Techniques of Stated Preference Method in Travel Behavior Research: A Research on Data Collection Method and Survey Method

Stated preference (SP) method is a crucial tool widely used in travel behavior research. The main theme addressed was two design techniques of SP surveys: data collection method and survey method. The definition and characteristics of three data collection methods were discussed. Then an evaluation and applicability analysis were achieved. The five major survey methods were elaborated and evaluated.The research showed that choice-based method and home interview survey would be fine options to conduct SP surveys. The conclusions will help improve the efficiency of SP surveys and promote the research on travel behavior.