Research on Customer Value' Data Mining Model Based on Rough Set

Customer relationship management is hot in intelligent business study Nowadays, in which the evaluation of customer value is one of the basic problems. Data Mining model of customer value is formed that based on customer value comprehensive evaluation index system, making use of rough set theorem, then evaluation objects are sorted and preferred, from which a new method of customer value comprehensive evaluation is acquired. This method is showed to be practical and feasible through examples finally.