Malicious Interfaces and Personalization's Uninviting Future

Being online isn't as fun as it used to be. Online advertising increasingly intrudes, distracts, and interferes with accomplishing even simple tasks; purposely misleading menus make navigation confusing and unintuitive; and, far too often, the cost of getting to desired content involves divulging personal information that isn't relevant to the task at hand. In short, malicious interface designs are propagating across the Web.