Business to Consumer E-commerce Enterprises Analysis: A Case Study of eguo.com

Eguo.com, a Chinese Internet e-commerce company to offer consumers online shopping, delivery and other Internet related services, was built in April 1999. In April 2000, eguo launched the famous ldquoeguo one hourrdquo delivery service in Beijing, which means products ordered in the website will be delivered to consumers within one hour in Beijing. Now, eguo offers 30 lines of consumer products including CDs, books, tickets, electronics, groceries, pets, clothes, etc. This paper analyzes the running model of eguo comprehensively from the perspective of technology, management, capital, operation and cooperation. Based on the analysis and current development trend of e-commerce enterprises, this paper puts forward with some suggestions for eguo.