The research on power supply enterprises' customer satisfaction based on partial least squares

Effective customer satisfaction evaluation is an important prerequisite for power supply enterprises to win in competitive market. In this paper, we establish the power customer satisfaction evaluation index system based on previous studies. Then we prove the validity of this method through field investigations by using SAS. Finally, path coefficient analysis is conducted to get key factors to improve the service quality. The conclusions have been used in Tianjin city in China to improve the quality of services with some reference value.