Pricing mechanisms and business modes for third party platform based B2B online transactions

The third party platform based B2B online transaction will be a trend for the development of e-business. Diversified dealers and products require customized pricing mechanisms and business modes. This paper investigated common online pricing mechanisms and compared their characteristics. Conditions fitted with each price mechanism are given. Finally, proper business modes as well as business processed are suggested according to specialized products, dealers, and price mechanisms.