Business Transactions Analysis Based on Multiple Data Coordinated Views

Getting to know clients and their behavior is essential in the growing process of any company that searches for improvement and business opportunities. One of the ways to discover more about their clientspsila behavior is to analyze the history of their transactions with the company or partners. The amount of transactions is often huge, what demands tools that help explore and analyze data in search for patterns or outliers. The tool used in this paper is called PRISMA and is based on multiple coordinated visualization techniques. Its major goal is to enhance the userpsilas perception about data and what is related to it, identifying problems that might occur during transactions, in order to improve or find business opportunities in them.