Industry Track: Makes Inroads into Telematics/Infotainment Market? - A Challenge to Taiwan Information and Communication Technology Industry

The influence of Taiwan information and communication technology industry manifests itself in the worldwide dominance of ICT product variants supply, including personal computer, notebook computer, mobile hand-set, and so on. Its worldwide competitive advantage enables the fulfillment of a United-Nation supported project titled "One Laptop per Child (OLPC)" to alleviate the "digital Divide". Her logical next endeavor is to enter the automotive Telematics/Infotainment market. This paper depicts the challenge ahead of ICT manufacturers from five aspects: technology requirement, entrance barrier into the supply chain, market positioning, collaborative engineering capability, and long term commitment, and make suggestion how they can achieve the goal by an appropriate approach. Keyword: Telematics, Infotainment, Multimedia