Reading Efficiency of Chinese Text Scrolling Style and Presentation Style on Computer Interface

The present research studied the effects of page scrolling style, reading task and column on the efficiency of text reading from a monitor. The results indicated that participants could finish their reading task more quickly when the task was information search than when it was reading comprehension and that they read texts more efficiently in one-column format than in two-column format. However, concerning the page-scrolling style, participants finished information search task more quickly in scrolling-by-line style while the opposite occurred when the task was reading comprehension.