A Strategic Proposal for U-construction as a Blue Ocean Industry

Human-beings have been improving the quality of their life with information technology (IT). They are also trying to take necessary information anywhere and anytime for live in comfortable circumstances and create comfortable spaces in circumstances close to life. In this conception, ubiquitous is still being advanced and spreading toward more various fields. In construction industry, u-construction has the goal for technological improvement. However, in the information and communication technology (ICT) filed, the goal is set on construction products. The different goals between ICT and construction industries make it difficult to suggest a blue print for u-construction future. Based on this problem, we suggested the strategic direction of u-construction industry for the harmony between fast-evolving ICT and construction industry to take parts of Blue Ocean industry.