Product development performance measures in manufacturing firm

Product development is becoming more and more importance for manufacturing firm. A well-designed performance measurement system can demonstrate the impacts of product development on the whole firm and be utilized for motivation of people, especially product development staff. At the same time, suitable product development measures provide valuable information for the controlling of activities and continuous improvement of the product development process. This paper reviews the evolution of manufacturing sectors, analyzes the role of performance measures and product development performance measure proposals in manufacturing, especially from the standpoint of manufacturing firms in China.