Optimization of the ISC Bi-Level Distribution Network with Multi Psychology Accounts

The researches on supply chain are mainly about the conjunction mechanism and efficiency in Integrated supply chain to enhance its competitiveness and the cooperation between its members. But most of those belong to the standard finance field, and few about the factors of human psychology. We studied the satisfaction degree models of customer with mental account based on the customer satisfaction degree (CSD) model and found they are simplified, not reasonable and inaccurate. This paper presents a CSD model based on artificial psychology, which quantify exact customer psychology using cognition and artificial psychology methods, and describes an optimization model of the ISC bi-level distribution network based on artificial psychology.