The Web 2.0 Driven SECI Model Based Learning Process

Nonaka and his knowledge transformation model SECI revolutionized the thinking about organizations as social learning systems. He introduced technical concepts like hypertext into organizational theory. Now, after 15 years Web 2.0 concepts seem to be an ideal fit with Nonaka's SECI approach opening new doors for more personal, dynamic, and social learning on a global scale. In this paper, we present an extended view of blended learning which includes the combination of formal and informal learning, knowledge management, and Web 2.0 concepts into one integrated solution, by discussing what we call the Web 2.0 driven SECI model based learning process.