New Electronic Service Code Encoded on the UHF Class 1 Gen 2 Tag for B2C RFID Services

A new electronic service code is introduced, in contrast with the electronic product code in order to activate RFID contents based services rather than recent supply chain oriented management services. This paper defines and describes the new electronic service code tag data, including how it is encoded on the UHF Class 1 Generation 2 tag. The electronic service code easily support backward comparable with EPC. Unlike supply chain based RFID codes, the electronic service codes provide the necessary information for searching the location of online contents of relevant codes. Also the electronic service code has dynamic and flexible characteristics so I design it with simplifying code resolution function to activate E-business based on RFID.