Mobile Phone's Cooperative Design Based on Product Identity

Product identity can affect a new mobile phone's acceptance and an enterprise's succession. This paper, from the identity of features and styles, studied the mobile phone's computer-supported cooperative design. To solve the disagreements appearing in this cooperative process objectively, we introduced the methods of cognitive psychology and Kansei engineering and conducted an Internet/intranet recognition experiment. The experiment results confirmed the differences quantitatively among manufacturers, industrial designers and consumers on the recognition of mobile phone's features and styles, and expressed the differences in a visual way. Based on the experiment results, by communicating with each other, industrial designers generated the accepted solutions, which proved the positive function of ours methods in cooperative design