An examination of the relative importance of four belief constructs on the GSS adoption decision: a comparison of four methods

Four methods of measuring the relative importance of four belief constructs on the group support system (GSS) adoption decision were evaluated for convergent validity. The methods used were: (1) Likert scaled measures, (2) conjoint measurement, (3) direct ratings of importance, and (4) a paired comparison approach. The first method was further examined under three possible approaches: (1) traditional multiple regression, (2) molar analysis, and (3) molecular analysis. Results show partial convergence among the last three methods.<
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