Designing Intelligent Agent for E-Business Oriented Multi-Agent Automated Negotiation

This paper studies automated negotiation from a new point, proposes a novel negotiating agent architecture, which can supports both goal-directed reasoning and reactive response, and a communication model, in which the negotiation language used by agents is defined. The communication model and the language are defined in a way general enough to support a wide variety of market mechanisms, thus being particularly suitable for flexible applications such as electronic business. The paper describes the negotiating agent architecture and the communication model’s frame, analyze the content of the negotiation language; finally, discusses the design and expression of the negotiation ontology.