An intelligent Web recommendation engine based on fuzzy approximate reasoning

Intelligent Web personalization aims at adapting a user's interaction with the Web information space based on information gathered about the user. A complete automated Web personalization system is generally based on Web usage mining to discover useful knowledge about user access patterns, followed by a recommendation system to act on this knowledge in order to respond to the users' individual interest, in a manner transparent to the user, and while protecting the user's privacy and anonymity. The flow of information in a Web personalization system can be prone to significant amounts of error and uncertainty. This uncertainty pervades all stages from the user's Web navigation patterns to the final recommendations, including the intermediate stages of logging Web usage, preprocessing and segmenting Web log data into Web user sessions, clustering these sessions, and computing Web user profiles from these clusters. Fuzzy approximate reasoning can offer a general framework for the, recommendation process. It is this framework that is investigated in this paper. This paper presents a simple, intuitive, and fast approach to provide dynamic predictions in the Web navigation space. Real Web usage data is used as a simulation testbed for the fuzzy approximate reasoning based recommendation system.