Mortgage banking: Internet and integration are key

Several business models have survived in the mortgage banking industry, but not without considerable trial and error. Online mortgage lending, automated underwriting systems, and Web-enabled servicing are changing the market, as companies scramble to outdo each other in customer relationship management (CRM). The paper considers how savvy companies are working with online lending and Web-enabled servicing, aggressively seeking ways to integrate legacy systems into e-business.