The evolution of metrics in modern telecommunication environment

The transition from speech as the dominant service to data services has led to new trends in telecommunication business, and therefore the need to adjust legacy metrics and KPIs (Key Performance Indicators) that aims to point out the effects of these changes. In this paper, we give the development trends of new KPIs by which the telecommunications companies more accurately scaled the use of services and income generated from data driven services. Special attention was paid to the situation of the market in Bosnia and Herzegovina and the need for monitoring the trends in this area.